SEO. CPM. GRP. Sometimes explaining a media buy to a new client feels more like going over a stock report than exploring options for advertising. The changing landscape of advertising has been dominated in recent years by expanded digital choices: social media, mobile, digital networks, display,...
Old habits are hard to break – even if they’re good ones. Our client wanted to “rally the people” around new corporate and local initiatives. And so began the challenge of creating an event designed to both inspire and educate a decorated workforce. It...
When your client requests an outdoor billboard, that’s one thing. An outdoor parade? That’s something different. Our goal in 2015 was to reimagine an event with literally a classic resume in the McDonald’s Magic City Classic Parade. The parade celebrates the nation’s largest predominantly black...
The best thing about the Aquatic Gardens story is, well, the gardens. This client might have the best showroom in town: pebbled walkways through beautiful statuaries and aquatic plants, not to mention koi and exotic fish all painted in beautiful splotches of orange, purple and...