09 Apr Nothing Fishy about this Story
The best thing about the Aquatic Gardens story is, well, the gardens. This client might have the best showroom in town: pebbled walkways through beautiful statuaries and aquatic plants, not to mention koi and exotic fish all painted in beautiful splotches of orange, purple and green. The problem was … not enough people knew about it. Beyond working with the owner to promote on-site, how-to classes and Saturday-afternoon picnics on the grounds, we were tasked with a new marketing plan, renovating the brick & mortar and digital storefront, and placing new media across new platforms.
• Created new website, dramatically improving design and search engine optimization
• Developed :15 and :30 campaigns for retail space
• Developed social media and other online resources for greater exposure
• Increased publicity efforts through press release and community involvement